Cookin’ Up Productions and our host, Chef Paul Hatfield, are dedicated to providing healthy access to nutritional foods by getting people and beginning cooks excited about cooking at home!  A graduate of the Culinary Institute of America, Paul has spent years in the food industry working as an industrial chef and catering manager.  Working across the country, Paul became aware of the massive trend of Americans to eat more “convenience” foods and to cook much less at home, resulting in poor eating habits.  Plus, as fewer kids are exposed to the joys of “healthy home cooking,” the childhood obesity rate exploded.

Setting out to change things, Cookin’ Up Productions was formed with the intention of reaching young people through fun, interactive cooking media. Paul has an unmistakable gift for working with kids that he conveys through his easy, conversational style. From a TV pilot for an after school cooking show to the first in a series of DVD cookbooks for young adults, Paul is dedicated to teaching beginning cooks how make healthy and delicious food through “Cookin’ Up.”

Our Philosophy

• We believe that cooking is a life skill.
• We believe that learning to cook at home is the best way to eat nutritiously.
• We believe that in order to cook, a person must learn how to integrate grocery shopping, food preparation and basic nutrition into daily life.
• We strive to teach audiences of all ages the basic cooking skills needed to create tasty, nutritious and inexpensive meals – giving them the power to make informed choices about how they eat and who they become.

Contact Cookin’ Up Productions

Feel free to send questions, comments, or inquiries:

COOKIN’ UP PRODUCTIONS, INC.
3369 Somerset Avenue
Castro Valley, CA  94546
CONTACT@COOKINUP.COM